When Roots Are Strong,
Brands Grow Bold
The Cultivated Brand Growth Package is where your brand’s visual foundation takes shape. Through strategy-led design and identity development, we help you grow with strong roots and clarity today, and scale with confidence tomorrow.
Built for Brands That Are Ready to Grow the Right Way
Your brand is more than a logo; it’s your vision, your values, and the foundation for everything you do. The Cultivated Brand Growth Package is a year-long partnership designed to build that foundation with intention.
Through strategic discovery, identity development, digital infrastructure, and ongoing content support, we don’t just make your brand look good. We make it work, scale, and stand out.
To meet different business needs, this package is offered in three tiers: LaunchPad, Momentum, and Pinnacle. This way, you can grow at your pace, with the right level of support at every stage.
Whether you're launching a startup or evolving an existing business, this package equips you with the tools, systems, and presence to grow with strength and clarity across every touchpoint.
The Journey Begins: Our 12-Month Brand Growth Process
Cultivated Brand Growth Lifecycle
Our 12-month engagement is designed to strategically build your brand from the ground up, one deliberate phase at a time. Each phase builds on the last, ensuring your brand doesn’t just look good, but functions with clarity, consistency, and purpose across all channels.
Phase 1
Brand Discovery & Positioning
We begin with a deep strategic exploration of your business. This phase is focused on understanding your mission, values, audience, and market. The outcome is a clear brand foundation: your voice, tone, and positioning. These will inform every creative and strategic decision moving forward.
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LaunchPad includes foundational brand discovery and basic positioning aligned with the client needs.
Momentum expands with more comprehensive research and strategic insight.
Pinnacle offers an in-depth discovery process and refined positioning tailored for competitive, growth-stage brands.
Phase 2
Visual Identity Development
With a strong strategic base in place, we translate your brand essence into a compelling visual identity. This includes logo exploration, typography systems, color palettes, and brand elements that express your story with clarity and emotional resonance. All assets are compiled into a usable brand guide to ensure consistency.
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LaunchPad offers 2 logo directions and options with essential guidelines (color, typography, logo use), along with 2 stationery items and an email signature.
Momentum introduces 3 directions, visual patterns, a broader visual system including 4 stationery items, an email signature, and a 5-slide branded PowerPoint presentation template.
Pinnacle includes 3 directions and options with full visual guidelines: patterns, iconography, and extended identity elements. It also includes 6 stationery items, an email signature, and a fully designed 10-slide PowerPoint template for polished brand communication.
Phase 3
Digital Presence Launch
Next, we bring your brand to life across digital platforms. This includes the design and launch of a mobile-optimized website, foundational SEO setup, and activation of your social media channels. We establish a cohesive online presence that reflects your brand values and connects with your audience effectively.
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LaunchPad delivers a 2-page responsive website with platform setup and basic visual integration.
Momentum expands with a 3-page website and basic SEO.
Pinnacle provides a full 5-page site with enhanced SEO, ADA compliance, Google Analytics integration, and advanced content support.
Phase 4
Growth, Content & Support
In this final, ongoing phase, we focus on visibility, engagement, and refinement. We produce and publish consistent content (social media, blogs, visuals), monitor performance, and optimize based on analytics. You also receive regular reports, platform management, and access to support for evolving brand needs.
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LaunchPad offers 4 static posts/month, basic platform scheduling, and quarterly analytics.
Momentum doubles that, adds 18 motion posts/year, blog graphics, and bi-monthly reports with limited engagement.
Pinnacle runs as a full growth ecosystem: 12 posts/month including 36 motion graphics/year, full engagement management, competitor analytics, and monthly consultations.
On-Demand Brand Assets
Some brand assets are produced based on your business calendar, campaign schedule, or event needs. These include:
Merchandise Designs
Event & Marketing Collateral
If any of these assets are not used during the engagement period, they will be delivered as editable templates for future deployment. This ensures you still walk away with a complete brand system.
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LaunchPad includes 3 merch designs, and 2 event materials.
Momentum increases to 5 merch items, and 4 event materials.
Pinnacle delivers 8 merch pieces, and 6 event materials.
A curated look at client work crafted through strategic design, cohesive digital presence, and impactful execution.
Brands We’ve Brought to Life
ArMad Festival Armenia
Full branding system for a visionary electronic music festival blending Armenian heritage with a strategic identity, digital presence, and unified on-site experience.
Visuals include: Visual brand identity, digital design assets, 3D character development, animated stage and sound-reactive visuals, event materials, and branded merchandise.
View Full Case Study
FoodXchange
Comprehensive visual identity and communication system for an AI-powered B2B platform revolutionizing global food trade through innovation, sustainability, and smart user experience.
Visuals include: Visual brand identity, website UI, print collateral, and marketing materials for events and outreach.
View Full Case Study
Office of the Prime Minister of Armenia
Development of a modern, institutional visual identity for the Prime Minister’s Office, designed to convey clarity, credibility, and national purpose across all communications.
Visuals include: Visual brand identity, custom government branding system, brand guidelines, and applied assets for digital, print, and media use.
View Full Case Study
AirPrime
Development of a premium visual identity and digital platform for a private jet and concierge aviation company, combining sleek aesthetics with intuitive functionality to communicate trust, innovation, and personalized service.
Visuals include: Visual brand identity, website design and development, and copywriting for website content.
View Full Case Study
Explore individual creative work that reflects the depth and range behind the Armad team.
These projects were directed by our Founder and Creative Director, Karni Karasarkissian, throughout his career prior to founding Armad.
Pizza & Co.
A Roman-style pizzeria in Yerevan known for its light, crispy dough and a rich variety of authentic Italian pizzas.
National Assembly of the Republic of Armenia
The National Assembly of Armenia is the country’s highest legislative body, shaping policy and fostering dialogue between the state and its citizens.
LSoft
LSoft is a software company providing automated solutions for Armenia’s financial sector, including budgeting, lending, and treasury systems. It is also an official Oracle partner.
e-work.am
A labor platform by Nork Technology Center addressing unemployment in Armenia by connecting job seekers with diverse career opportunities nationwide.
At the intersection of leadership and design, these works, created prior to Armad, were directed by our Founder and Creative Director, Karni Karasarkissian, and brought to life visually by our Co-Founder and Design Director, Sarine Batouzian.
Innovation in Action - UNDP
A UNDP–EU forum driving transformative governance through public sector innovation. The event launched a new practitioner network with a bold brand and cohesive event identity.
Waste Monsters
An interactive game where kids join the heroic GreenGers to fight pollution through storytelling-driven levels. They learn sustainable habits while evolving characters and cleaning the planet.
Deem Communications
A full-service communications agency known for bold storytelling, strategic branding, and international partnerships across media, events, and public platforms.
ICRC 30 Years Anniversary
A commemorative campaign marking 30 years of the ICRC’s humanitarian work in Armenia, highlighting their ongoing mission of neutrality, protection, and support for vulnerable communities.
Winter School on Human Rights
An initiative for law students, organized with UNDP and the Human Rights Defender’s House of RA, aimed at strengthening understanding of human rights principles and the role of national institutions.
Nine Blocks Capital
An institutional-grade crypto asset management firm delivering advanced strategies, risk-managed infrastructure, and consistent performance for institutional investors in the digital asset space.
