Connecting Vision with
World-Class Production
With the Crossroads of Cinema Package, Armenia becomes the home for your story. From studios and skilled crews to breathtaking locations and smooth logistics, we provide everything needed to capture and share your vision on a global stage.
Built for Filmmakers Who Want Stories to Travel the World
Your film is more than footage; it’s your vision, your craft, and the story you want audiences to remember. The Crossroads of Cinema Package is a complete production partnership designed to take that vision from concept to global screen with clarity and precision.
From creative development and pre-production planning to full-scale shoots, post-production, and festival-ready delivery, we don’t just capture visuals. We shape cinematic experiences that resonate worldwide.
To meet different project needs, this package is offered in multiple tiers: Vision Builder, Post-Production Lab, Seed Shoot, Frame Ready, Director’s Cut, and Cinematic Armenia. Each tier provides the right mix of creative, technical, and logistical support to match your project’s scope and ambition.
Whether you’re producing a documentary, a commercial, a music video, or a feature film, this package equips you with the crews, tools, and processes to bring your story to life at global standards while making the most of Armenia’s unique advantages.
The Journey Begins: Our 12-Month Brand Growth Process
Cultivated Brand Growth Lifecycle
Our 12-month engagement is designed to strategically build your brand from the ground up, one deliberate phase at a time. Each phase builds on the last, ensuring your brand doesn’t just look good, but functions with clarity, consistency, and purpose across all channels.
Phase 1
Brand Discovery & Positioning
We begin with a deep strategic exploration of your business. This phase is focused on understanding your mission, values, audience, and market. The outcome is a clear brand foundation: your voice, tone, and positioning. These will inform every creative and strategic decision moving forward.
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LaunchPad includes foundational brand discovery and basic positioning aligned with the client needs.
Momentum expands with more comprehensive research and strategic insight.
Pinnacle offers an in-depth discovery process and refined positioning tailored for competitive, growth-stage brands.
Phase 2
Visual Identity Development
With a strong strategic base in place, we translate your brand essence into a compelling visual identity. This includes logo exploration, typography systems, color palettes, and brand elements that express your story with clarity and emotional resonance. All assets are compiled into a usable brand guide to ensure consistency.
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LaunchPad offers 2 logo directions and options with essential guidelines (color, typography, logo use), along with 2 stationery items and an email signature.
Momentum introduces 3 directions, visual patterns, a broader visual system including 4 stationery items, an email signature, and a 5-slide branded PowerPoint presentation template.
Pinnacle includes 3 directions and options with full visual guidelines: patterns, iconography, and extended identity elements. It also includes 6 stationery items, an email signature, and a fully designed 10-slide PowerPoint template for polished brand communication.
Phase 3
Digital Presence Launch
Next, we bring your brand to life across digital platforms. This includes the design and launch of a mobile-optimized website, foundational SEO setup, and activation of your social media channels. We establish a cohesive online presence that reflects your brand values and connects with your audience effectively.
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LaunchPad delivers a 2-page responsive website with platform setup and basic visual integration.
Momentum expands with a 3-page website and basic SEO.
Pinnacle provides a full 5-page site with enhanced SEO, ADA compliance, Google Analytics integration, and advanced content support.
Phase 4
Growth, Content & Support
In this final, ongoing phase, we focus on visibility, engagement, and refinement. We produce and publish consistent content (social media, blogs, visuals), monitor performance, and optimize based on analytics. You also receive regular reports, platform management, and access to support for evolving brand needs.
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LaunchPad offers 4 static posts/month, basic platform scheduling, and quarterly analytics.
Momentum doubles that, adds 18 motion posts/year, blog graphics, and bi-monthly reports with limited engagement.
Pinnacle runs as a full growth ecosystem: 12 posts/month including 36 motion graphics/year, full engagement management, competitor analytics, and monthly consultations.
On-Demand Brand Assets
Some brand assets are produced based on your business calendar, campaign schedule, or event needs. These include:
Merchandise Designs
Event & Marketing Collateral
If any of these assets are not used during the engagement period, they will be delivered as editable templates for future deployment. This ensures you still walk away with a complete brand system.
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LaunchPad includes 3 merch designs, and 2 event materials.
Momentum increases to 5 merch items, and 4 event materials.
Pinnacle delivers 8 merch pieces, and 6 event materials.
A look at our PSA video series, crafted with cinematic storytelling and professional production to raise awareness and create meaningful engagement.
Stories We’ve Produced for Impact
Prime Minister of Armenia’s Public Awareness Campaign
Production of a nationwide PSA video series for the Prime Minister’s Office, designed to inform, engage, and build public awareness around key government initiatives.
Production include: Short-form PSA video production, billboard design, location shoots across Armenia, and cinematic storytelling rooted in everyday life to deliver a unified, impactful national awareness campaign.
View Full Case Study
Explore individual creative work that reflects the depth and range behind the Armad team.
These projects were produced by our Founder and Creative Director, Karni Karasarkissian, throughout his career prior to founding Armad.
These projects were directed by award-winning director Pedros Temizian throughout his career with different production houses in the Middle East, and we are showcasing them solely as a reflection of his cinematic vision and storytelling expertise.
