From Concept to Cart We Build Your Store
The Digital Marketcraft Package transforms your vision into a seamless e-commerce experience. Whether you’re launching a first merch drop, scaling a growing brand, or building a full retail ecosystem, we combine design, technology, and strategy to craft digital storefronts that connect and convert.
Built for Brands Ready to Sell with Purpose
E-commerce is more than a shop; it is the experience of turning brand vision into customer connection. The Digital Marketcraft Package is a full-service partnership designed to transform your ideas into digital storefronts that are functional, scalable, and true to your brand.
From platform setup and merch design to integrations, optimization, and launch support, we manage every stage so your store is ready to attract, convert, and grow.
Available in multiple tiers: Starter Storefront, Merch Builder Pro, and Full Commerce Suite. Each tier provides the right mix of design, technology, and support to fit your goals and scale.
Whether you are testing a first merch drop, expanding into new markets, or building a complete e-commerce ecosystem, Digital Marketcraft equips you with the tools, systems, and expertise to create a store that thrives.
The Journey Begins: Our 12-Month Brand Growth Process
Cultivated Brand Growth Lifecycle
Our 12-month engagement is designed to strategically build your brand from the ground up, one deliberate phase at a time. Each phase builds on the last, ensuring your brand doesn’t just look good, but functions with clarity, consistency, and purpose across all channels.
Phase 1
Brand Discovery & Positioning
We begin with a deep strategic exploration of your business. This phase is focused on understanding your mission, values, audience, and market. The outcome is a clear brand foundation: your voice, tone, and positioning. These will inform every creative and strategic decision moving forward.
-
LaunchPad includes foundational brand discovery and basic positioning aligned with the client needs.
Momentum expands with more comprehensive research and strategic insight.
Pinnacle offers an in-depth discovery process and refined positioning tailored for competitive, growth-stage brands.
Phase 2
Visual Identity Development
With a strong strategic base in place, we translate your brand essence into a compelling visual identity. This includes logo exploration, typography systems, color palettes, and brand elements that express your story with clarity and emotional resonance. All assets are compiled into a usable brand guide to ensure consistency.
-
LaunchPad offers 2 logo directions and options with essential guidelines (color, typography, logo use), along with 2 stationery items and an email signature.
Momentum introduces 3 directions, visual patterns, a broader visual system including 4 stationery items, an email signature, and a 5-slide branded PowerPoint presentation template.
Pinnacle includes 3 directions and options with full visual guidelines: patterns, iconography, and extended identity elements. It also includes 6 stationery items, an email signature, and a fully designed 10-slide PowerPoint template for polished brand communication.
Phase 3
Digital Presence Launch
Next, we bring your brand to life across digital platforms. This includes the design and launch of a mobile-optimized website, foundational SEO setup, and activation of your social media channels. We establish a cohesive online presence that reflects your brand values and connects with your audience effectively.
-
LaunchPad delivers a 2-page responsive website with platform setup and basic visual integration.
Momentum expands with a 3-page website and basic SEO.
Pinnacle provides a full 5-page site with enhanced SEO, ADA compliance, Google Analytics integration, and advanced content support.
Phase 4
Growth, Content & Support
In this final, ongoing phase, we focus on visibility, engagement, and refinement. We produce and publish consistent content (social media, blogs, visuals), monitor performance, and optimize based on analytics. You also receive regular reports, platform management, and access to support for evolving brand needs.
-
LaunchPad offers 4 static posts/month, basic platform scheduling, and quarterly analytics.
Momentum doubles that, adds 18 motion posts/year, blog graphics, and bi-monthly reports with limited engagement.
Pinnacle runs as a full growth ecosystem: 12 posts/month including 36 motion graphics/year, full engagement management, competitor analytics, and monthly consultations.
On-Demand Brand Assets
Some brand assets are produced based on your business calendar, campaign schedule, or event needs. These include:
Merchandise Designs
Event & Marketing Collateral
If any of these assets are not used during the engagement period, they will be delivered as editable templates for future deployment. This ensures you still walk away with a complete brand system.
-
LaunchPad includes 3 merch designs, and 2 event materials.
Momentum increases to 5 merch items, and 4 event materials.
Pinnacle delivers 8 merch pieces, and 6 event materials.
Explore individual creative work that reflects the depth and range behind the Armad team
This e-commerce project was developed by our CTO, Vahe Petrosyan, in his role as web developer throughout his career prior to joining Armad.
