Brand Strategist | Photographer | Media Producer

Karni Karasarkissian transforms strategy into storytelling—blending brand insight, visual culture, and over a decade of creative leadership. As a media producer and brand strategist, his work redefines visual communication through striking photography, thoughtful production, and authentic brand narratives that move people.

A Lens on Leadership and Impact

•⁠ ⁠Personal Photographer for the EU Ambassador
For a year and a half, Karni served as the personal photographer to the EU Ambassador to Armenia—capturing dignified diplomatic moments and earning a reputation as a trusted creative partner for international institutions.

•⁠ ⁠Driving Iconic Projects at Deem Communications
As a leading creative strategist at Deem Communications, Karni has helmed some of Armenia’s most high-profile projects:

• National Assembly of Armenia Rebrand: Spearheaded the full-scale rebranding of the nation’s primary legislative body, redefining its visual and communication identity.
  

• ICRC 30th Anniversary Campaign: Served as Art Director and Producer, orchestrating branding, video production, and event execution to highlight the ICRC’s humanitarian impact.
  

• EU-Funded Projects: Led the creative direction for Europe Day events, booklets, and presentations that effectively communicated European values in Armenia and promoted international collaboration.
  
  

•⁠ ⁠A Portfolio of Recognized Campaigns
Karni’s Behance profile showcases high-impact projects—from “Armenia’s Prime Minister’s Office Rebranding” to “Innovation in Action” and more. He brings vision and cohesion to every campaign, assembling and leading multidisciplinary teams of designers, videographers, animators, and developers toward one clear creative direction.

The Creative Strategist Behind Authentic Brands

Karni’s strength lies in uniting concept with execution. While he doesn’t manage the technical details himself, his strategic oversight ensures every visual output aligns with business goals and emotional storytelling. This creative leadership has made him an invaluable asset to national institutions and global initiatives where clarity, consistency, and resonance are essential.

As a Lebanese Armenian born in Aleppo, Syria—and now a leading force in Armenia’s creative scene—Karni fuses cultural insight with a global design perspective. His work bridges international aesthetics with local relevance, crafting narratives that are not only engaging but purpose-driven.

Karni Karasarkissian is more than a photographer or media producer—he is the creative mind behind campaigns that influence, connect, and endure. From diplomatic candids to rebranding institutions, his vision turns every project into a story worth remembering.

Branding isn’t just what people see—it’s how they feel and remember.