BASIC PACKAGE BRIEF FORM Information Name * First Name Last Name Email * Phone * Country (###) ### #### Website http:// Company/Organization name * Preferred project start date MM DD YYYY Branding Do you have a logo, or do you want a new one? * I have a logo (I want to refresh it) I want a new logo What type of logo would you like? * Icon-based Wordmark Combination Typographic Not sure yet Describe the 3 directions you’d like us to explore: * Do you have inspiration or moodboards to share? Yes No, I’d like you to suggest one Visual Guidelines Any must-use colors, fonts, or brand history to respect? What feelings or traits should your brand evoke visually? Should we align visuals with an existing brand, parent company, or partner? Yes No Website What are the 3 pages you'd like? * “e.g., Home, About, Services Do you already have content (text, images)? Yes No — I need help writing and sourcing visuals Website goals (select top 2) Portfolio Lead generation Informational Event promotion Other (please specify) Do you have examples of websites you like? * http:// Basic SEO Do you have target keywords or topics in mind? Any competitors to consider for SEO benchmarking? Marketing Assets What are your main social media goals? * Awareness Engagement Sales/Leads Community building Event Promotion Product Promotion Preferred social platforms Instagram Facebook LinkedIn TikTok Other Preferred content types to prioritize Educational Inspirational Portfolio work Behind the scenes Motion/GIFs Testimonials Do you have existing visuals or footage we should incorporate? Yes No Do you want us to follow a specific tone of voice or copy style? Digital Identity & Stationery Which stationery items do you need? (select top 2) Business Card Letterhead Invoice Template Proposal Template Envelope Folder Design Do you have content for your PPT slides? Yes No — I need help Merchandise & Event Materials What merchandise would you like us to design? Which marketing/event materials do you need? Platform Management Who will be the main point of contact on your side? Do you have admin access to your current social media pages? Yes No — We need to set them up Are there any previous analytics you'd like us to review? Yes No Any blocked keywords or moderation rules we should follow? Content Scheduling Preferred days and times for posting: Do you want to review content before publishing? Yes — Always Yes — When possible No — Post directly Analytics & Support What metrics matter most to you? Followers Engagement Website Traffic Sales or Leads Reach What would you like to focus on during the consultation? Branding Digital strategy Marketing performance Content ideas Anything else you'd like to share or prioritize this quarter? Thank you!
